--Danah and Ala’a both realized a lack of product diversity the Kuwait market offered back
in 2010. Looking to remedy this and capitalize on an opportunity, they took a leap of
faith and founded The Yard, an online concept shop geared toward giving customers aselection of unique products and a different kind of shopping experience.
Not wanting to focus on any one product category over the other, they decided to
incorporate a little bit of everything. Passion for art and functionality spurred the creation
their innovative product line which successfully combines the two. Customers can findanything from stylish clothing and home accessories to furniture and intricate jewelry.
With a fast growing customer base, in 2011 they collaborated with a local restaurant in
Kuwait City and their storefront shop, Q at The Yard, was born. Taking the form of a
lifestyle cafe and shop, Q at The Yard is a multifaceted floor space with which they
display products, grow the brand, and provide customers with a tasty bite to eat during
their visit. The store easily stood out among surrounding retail venues by combiningcreative visual flair with a retail and food aspect.
In 2016, they brought to life another unique concept store in AlShaheed Park, The
Reading Room, which also doubles as a peaceful gathering place for people passing
through. Beautiful scenic views of the park through full-length windows creates a
calming openness that compliments the extensive diversity of products offered at this
location. Customers can stop in to shop, or just relax in the inviting atmosphere createdby the store's artful design.
The founders always stay true to their original concept and offer a home to unusual
products that don’t quite fit in anywhere else.They keep the constant influx of innovative
items flowing with regularly held showcase events and in-store displays. It’s this
willingness to collaborate with designers who share their love of unique crafts thatcontinually drives the brand in a positive direction.
They also work internationally with designers that create custom items for their store to
keep a diverse inventory of products. While the majority of these designer products only
come in a limited supply, it helps to make each piece more special for the customer,creating an admiration and appreciation for the brand.
Introducing the local market to their concept brought in a refreshing change that has
been welcomed with open arms by designers and customers alike. Between creating
their own items and supporting the work of other young local designers with featuring
displays in their stores, Danah and Ala’a always have their hands full. The founders are
constantly working to keep the brand churning with new products on rotation regularlyand collaborations that bring in fresh ideas.
Their success serves as a compelling and inspiring story for other entrepreneurs hoping
to create unique businesses that venture into new territory. Whether you’re looking to
have some of your work featured or simply shopping for some crafty products that standout and offer fun innovation, The Yard is an open door.--
More information about The Yard:
Q at the Yard
Jaber Al Mubarak St, Sharq, Opposite Dasman Complex, Kuwait
The Reading Room by The Yard
Al Shaheed Park, Visitor Center, Al Soor St, Sharq Kuwait
Online Shop: http://theyard-kw.com/