Monday, September 28, 2015

H&M Close the Loop – Look Chic Look Sheikh

A 23-year-old Muslim woman has become the first model to wear a hijab in an H&M campaign.
Mariah Idrissi, who is of Pakistani and Moroccan heritage and based in London, appears in the high street brand's video wearing a checkered hijab and sunglasses to to promote its Close the Loop recycling initiative.

Speaking to Fusion about the campaign, Mariah who chose to start wearing a hijab at 17, said: 'It always feels like women who wear hijab are ignored when it comes to fashion... so it’s amazing that a brand that is big has recognised the way we wear hijab.'

Look Chic, look sheikh? Who came up with that?


  1. A symbol of women's oppression being marketed as cool... PC police are infecting everything.

  2. Oppression? What? the hijab or gutra? I wear hijab and I am far from being oppressed thank you very much.


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