Monday, October 24, 2011

Landmark to spend $136m to whip Fitness First into shape

More fitness centers coming soon....

Landmark to spend $136m to whip Fitness First into shape - Healthcare -
Landmark Group plans to spend as much as AED500m ($136m) on expanding its Fitness First chain of gyms across the Middle East, the COO of the fitness group has told Arabian Business.

Landmark, which bought up the regional rights for the UK-based chain of fitness centres last year, plans to open 100 new branches over the five years, including 35 in the UAE.
“We’ve got 13 clubs in the UAE at the moment and we’ve got big plans for Abu Dhabi, Sharjah – we’re looking at all of the other emirate states to open clubs,” said George Flooks, COO of Fitness First Middle East. “Over a five year period we will look to get ourselves to 35 clubs in the UAE.

“The broader strategy is 100 clubs in five years, that’s across the Middle East. We’ve got the rights to 21 countries so places like Kuwait, Egypt etc. Saudi is a big target market for us; they have the population for us so you could quite easily get 50 clubs into Saudi,” he added.

I hope they open one in my area since most of the cool gyms are in Salmiya. I just want Zumba in my area pleaaaassssseee....... With more gyms coming maybe the prices will drop.....

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